Choosing the right domain name is critical to the success of your website. Your domain name should be a key to your web site. Most Internet users remember websites by their domain names - when people think of your web site, they will think it by name. If your name is also your URL, people will automatically know where to go.
The domain name should sounds solid to the core values and ethics of your business. It should also reflect the personality of your target customers. Make combination of the words that are memorable and not confusing. Register a name that your customers and visitors will associate with your website. Keep in mind that people need to be able to remember it, and easily type it into their browser. If you can not get the same domain name as per expecting website name, you may add suffix to the name. This option may cause confusion because your would-be visitors might attempt to access a web site missing suffix.
Your domain name can also affect the anchor text of inbound links and your ranking in search engines. The other options are to lookup with “whois” and have the domain owner information to motivate them to sell the domain name or to purchase a domain name first and then name your website after you have the domain.
Your brand name could be the first word visitors will type in search engines and it would be the easiest name for them to remember. Use either your business name or brand name.
Short domain names are better for a number of reasons.
a) Easier to remember.
b) Less susceptible to mistake.
c) They are visually pleasing
Head Here: How to Choose a Domain Name.
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